Brian Bourbonnais joins Irrometer as Director of Sales and Marketing


IRROMETER, a manufacturer of soil moisture sensing and monitoring equipment for nearly 70 years, is pleased to announce a new addition to the management team: Brian Bourbonnais as Director of Sales and Marketing. Brian will be responsible for overseeing company revenue growth and developing new strategic marketing initiatives with representatives, dealers and distribution partners worldwide.


Brian joins Irrometer Company Inc., with over 15 years of experience managing multiple nationwide sales and distribution channels, including a portion of that being the owner/operator of a marketing agency. Irrometer Company President, Tom Penning comments, “We look forward to utilizing Brian’s extensive marketing experience to help provide company partners with added resources, tools, training, and valuable distribution network communications.”

IRROMETER has been in business since 1951, manufacturing soil moisture measuring, controlling, and sampling instruments used worldwide for scheduling irrigation. Principal brand names are IRROMETER™ and WATERMARK™. These instruments measure soil moisture and are used by irrigation managers worldwide to improve water use efficiency.