Farmers Edge Expands Decision Agriculture Platform Advancing Field-Centric Data with Smart Insite


Farmers Edge™, a global player in decision agriculture, today announced the release of Smart Insite™ – the first in-season crop monitoring and digital agronomy solution. With Smart Insite™, Farmers Edge continues its commitment to provide growers and agriculture professionals with digital agronomic tools that are scalable, effective, and easy-to-use.

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Leveraging field-centric data, daily satellite imagery,
and predictive modeling to increase profits through
data-driven decisions.

Powered by field-centric data capture, advanced analytics technology, and predictive modeling, Smart Insite enables growers to improve crop yields, quickly react to crop stress, and enhance profitability. The solution includes daily satellite imagery, easy-to-read field maps, on-farm weather stations, the FarmCommand Scouting app, and tailored alerts that automatically notify if conditions are susceptible to pests in the field.

Farmers Edge provides growers not only with high-quality, accurate data, but also with field-level analysis, predictive modeling, and on the ground team of farm data scientists. The company’s rapidly growing, global customer base is clear evidence that growers around the world see a real need for solutions that can accurately gather and analyze field-level data so they can farm more sustainably and profitably.

Wade Barnes, President and CEO of Farmers Edge, says that the business of digital agriculture has changed dramatically in recent years because farmers themselves are demanding more. “The industry has moved beyond data collection and data management to using data to make decisions that significantly impact farm’s profitability,” he says. “Farmers won’t settle for mediocrity when it comes to their digital tools – they expect the same from those as they do from elite seed genetics and crop protection products. It’s not enough just to hit the target any longer; digital agriculture needs to hit the bull’s-eye every time, and that’s what we plan to deliver with Smart Insite.”

The release of Smart Insite comes at a pivotal time for Farmers Edge, following a game-changing deal granting the company sole distribution rights of Planet’s daily satellite imagery in key agricultural markets.
“Smart Insite brings a platform for farmers, agronomists and retail partners to manage their fields,” says Ron Osborne, Chief Strategy Officer at Farmers Edge. “With our daily satellite imagery, it has never been easier, or faster, to detect and fix problems in the field.

“Using comprehensive benchmark reports, hybrid and variety performance analysis, and predictive crop modeling, we deliver customized insights that help farmers and their trusted advisors make important agronomic decisions with confidence,” says Osborne. “The depth and frequency of field-centric data we collect and analyze is game-changing.”