Bayer launches new Digital Farming brand xarvio™


Monheim/Hanover - Bayer will market its Digital Farming solutions under the brand xarvio™. The company will launch the brand at this year’s Agritechnica [], the leading trade fair for agricultural machinery with 2,900 exhibitors from 52 countries.

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"Our objective is to improve farming - for the farmers and for the environment," said Tobias Menne, global head of Digital Farming at Bayer. "xarvio technololgies can support farmers all around our planet to optimize the amount of crop protection they need, thus to produce more efficiently and to increase profits while reducing the impact farming has on the environment."

Currently, Bayer provides digital solutions in more than 60 countries and is aiming to achieve rapid further expansion. The new technologies have huge potential not only in countries such as Canada, the United States, Brazil, Germany, France, Ukraine and Russia, but also for smallholder farmers in developing countries. Enabling smallholder farmers to reach their farming potential is key to increase agricultural productivity in a sustainable manner and to improve the lives of their families and communities.