CNH Industrial and Farmers Edge enter multi-year strategic partnership


CNH Industrial N.V. and Farmers Edge, a Canadian-based agri-tech company focused on data-driven agricultural decision-support systems, have entered into a strategic digital agriculture agreement that will make available a portfolio of connectivity and agronomic solutions to Case IH and New Holland customers.

Through this agreement, Case IH and New Holland Agriculture, the global agricultural brands of CNH Industrial, will provide their customers with access to FarmCommand, a platform that interfaces with the brands’ existing precision farming portals and further extends the range of planning, analysis, execution and agronomic decision-making information available to them.

As the exclusive OEM partner of Farmers Edge, this service offers Case IH and New Holland customers a tiered approach to agronomic services, with increasing levels of data and support available, enabling them to select the service with a transparent per acre pricing structure that best suits their needs.

The entry level services focus on FarmCommand, Farmers Edge cloud-based farm data management platform which analyzes data in real time and satellite imagery in partnership with Planet Labs providing daily satellite imagery for crop growth insights. This is enriched with field-originated weather data gathered from farm-based weather stations vehicle data and agronomic support, and tops out with variable rate prescriptions with either generic or zoned soil sampling services.

Case IH and New Holland dealers will offer the Farmers Edge suite of services, facilitating them in supporting their customers, as this platform will enable sharing of real-time machine information with their local Case IH or New Holland dealer, enabling them to receive enhanced product support services. This solution will undergo a phased roll-out, starting in the first quarter of 2019 in North America, and will subsequently become available in Latin America, Australia, Europe, Russia and Ukraine.

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