Precision agriculture emphasis for Wigger


Christoph Wigger has been appointed vice-president of the global crop care platform for Deere’s worldwide agriculture and turf division.

Wigger will focus on expanding the company’s crop care portfolio with a special emphasis on precision agriculture. He will also define growth strategies for recently-acquired companies such as PLA, Mazzotti and King Agro, and drive the introduction of Blue River’s precision farming technology.

Christoph joined John Deere in 1991 and has held several roles of growing responsibility in sales and marketing. For the past 11 years he has led the transformation of John Deere’s sales and marketing organization, as well as the Dealer of Tomorrow strategy in Europe, the CIS, North Africa and the Near and Middle East.

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