Kleffmann Group and Kverneland Group announce strategic partnership


Kleffmann Group, a provider of agricultural market research services and systems, and Kverneland Group, a manufacturer of agricultural machinery, have agreed on a strategic cooperation. The partnership will enable farmers to monitor fields with the help of satellite data and to cultivate them according to sub-areas. These maps provide the grower with a visual reference of differentiated growth within the field.


“This agreement confirms our vision to offer farmers a complete package of digital agronomic solutions related to the implement. The creation of tasks with My Data Plant is complemented by the ease of sending these tasks to implements via IsoMatch FarmCentre,” says Sanne de Voogd, managing director of Kverneland Group Mechatronics.

Through My Data Plant, farmers can create individual biomass, sowing and fertilizer application maps, and these tasks generated can be sent from IsoMatch FarmCentre to the terminal in the field. This will be seamlessly done through a secure cloud connection, which is more user friendly and efficient than the use of a USB stick.

Through the IsoMatch Tellus PRO, a gateway is created to connect the machines to the cloud, send and receive tasks from the implements, receive alerts and analyse the collected data. All these features are included in an easy to use web application that works with any device and which is included on the My Kverneland and My Vicon platforms.

“The combination of smart machines and smart software takes agriculture to a new level of driving efficiency and sustainability,” says Burkhard Kleffmann, CEO of Kleffmann Group. “The combination of our combined know-how and technologies will be of great benefit for our joint customers, who will be enabled to optimize all steps of their farming production cycle.”

The integration of My Data Plant in IsoMatch FarmCentre will be available from early 2020 onwards. It is one of the multiple features included in the software release 1.06 for IsoMatch Tellus PRO terminals.

What is My Data Plant (MDP)?
My Data Plant (MDP) is a tool for the optimization of arable farming that works by intelligently interpreting the latest digital satellite data. The Precision Farming technology offers the possibility to monitor the crop vitality of all farm areas from a bird's eye view and to manage them sub-area-specifically. Fertilizer, seeds and, in the future, plant protection products can be used with maximum resource efficiency by adapting them to the different growth conditions of the respective areas of a field.

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