CropX partners with Rieggo Rotoplas to provide smart farming services in Mexico


CropX, a global agricultural analytics provider and rieggo, Grupo Rotoplas' new company dedicated to providing smart water services to farming operations in Mexico, announce their partnership to help Mexican agribusinesses reduce water consumption and improve crop yields.

Rieggo is a joint venture between Renewable Resources Group Mexico and Grupo Rotoplas, that aims to provide smart water solutions and services and increasing agricultural yields in a sustainable fashion through technology. Its target is the high-value crops market at the core of the vibrant and fast-growing export sub-sector of Mexico's agricultural landscape.
Rieggo held pilot tests in Mexico of the sensors and technological solutions offered by CropX, with the objective of demonstrating reductions in water use and manual labor, yield improvement, ease of use and enhanced overall insights. Upon successful conclusion of the pilot tests, rieggo decided to integrate CropX's technologies as part of its commercial offering and become an official reseller of CropX in Mexico.
According to Matan Rahav, director of business development at CropX, Mexico's agricultural sector faces challenges in order to adapt to the climate changes and keep feeding the world in a sustainable manner.
"Water scarcity in Mexico is severe, and with an ever-increasing demand, combined with the fact that agriculture accounts for almost 78 percent of water use, certain cities in Mexico risk being void of water,” said Rahav. “The Mexican irrigation infrastructure has additional opportunities to improve water-use inefficiency and improve soil health. The key objective of this partnership, therefore, is to help the Mexican farming industry address these issues.”


New AG International November/December 2020


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