Stoller and Cromai partner in AI


The Stoller Group has acquired a stake in Cromai, an agri-tech startup providing farm management software.

According to Rodrigo Ferreira de Oliveira, Mercosur/Asia/ Oceania vice president of the Stoller Group, corporate participation in Cromai is an important step to offer farmers digital services that help them manage their property in a more assertive way. “This movement is in line with our goal to build innovative and sustainable solutions, alongside our customers and partners,” he said.
The development of artificial intelligence applied to the field by the two companies has taken place for three harvests. In 2022, it will be available to coffee producers. In 2023, launches are planned for sugar cane and large crops, especially for soybeans, corn and cotton.
The project started in Brazil, but it will be expanded on a global scale by the Stoller Group, which is currently present in 56 countries.
“We are very excited about this new stage at Cromai as we will expand our performance in the field with the digitalization of agronomic management,” said Guilherme Barros Castro, co-founder and CEO of Cromai. “It is a promising moment, and a partnership of this size allows us to take this high-level technological innovation with transformative results to more farmers.” 
Castro said farmers will be able to make management decisions based on information results in real time in addition to the physiological well-being and nutritional status of the plants, the level of vegetation cover, plant stand, leaf temperature, intensity and identification of problems and weeds, and the maturity classification of coffee beans.
Cromai will invest in increasing its team and in developing and improving its portfolio of products and technologies such as software, applications and sensors on which the artificial intelligence algorithms are based. The company works with cutting edge technology highlighted with models formulated from millions of plant images and exclusive private methodologies.



New AG International November/December 2020


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