ADAMA and Pessl Instruments sign agreement for global partnership


Global crop protection company ADAMA is partnering with Pessl Instruments, a developer and distributor of hardware and software for smart agriculture applications.

According to Dani Harari, senior vice-president resources and strategy with ADAMA, the partnership will provide growers and ag professionals with tools to enable effective and efficient use of agricultural inputs.

“The combination of this advanced technology, together with ADAMA’s vast portfolio, global reach and deep domain expertise will further extend the value we bring to farmers all over the world,” says Harari.
Pessl Instruments has been offering tools for informed decision-making under the METOS brand. Gottfried Pessl, founder and CEO of Pessl Instruments said the company will make available to all ADAMA partners its complete sensor technologies for weather and irrigation management, integrated software suites and other tools available in its portfolio to help farmers in risk mitigation and optimization of their farming activities.
“After many years of great working relationship in countries like Brazil, Ukraine, Australia, Romania, etc., we are excited to announce this global partnership to increase our footprint in tangible IoT solutions for farmers,” he says.


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